Writing Your Book Is the Easy Part

One big vote for self-publishing: Advice from Seth Godin, business author. First, write a better than average book. Then get over the notion that writing it was the hard part. Followup, which is to say "marketing," is the hard book. Godin, author of several successful tradition (i.e. printed) books as well as the most widely read e-book in history (Unleashing the Ideavirus), is a fan of self-publishing. The only reason to go to a publisher "is if you need credibility or prestige," he says. The advantage of self-publishing is that it's "faster, more fun and more likely to succeed." That is, if you do the marketing. From Book Marketing Update, #233, June 30, 2004. Email your comments.