Wednesday, December 24, 2008
Sunday, December 21, 2008
- In tough times, people want help. In fact, they are desperate for it. If you've got something to say that will change their lives, say it now--when your audience is most interested in listening.
- In tough times, you have to be better. You can't be lazy. You must be focused. You have to know your audience, know what they need, and know how you can meet that need. In tough times, you are more likely to produce a great book.
- In tough times, your book can be the difference in your business, ministry, or work. The right book builds your credibility and your brand, gets you more business, makes you desirable as a speaker, and is a profit center in its own right. The right book may even make you attractive to an employer.
- In any times, publishing a book--if you do it right--is low risk. Nowadays, you don't have to dump your money into inventory. You can print as you go. Moreover, you can adjust on the fly.
Wednesday, December 17, 2008
Even so, a surprising number of people keep to the habit of inserting two spaces after a period. This either makes more work for your desktop publisher, who will eliminate them, or will leave your book looking a little amateurish if your desktop publisher doesn't better than to eliminate all those extra spaces.--The Publishing Pro, LLC
Tuesday, November 25, 2008
- For printed works, use a serif font like Times New Roman for your body text. It will be easier to read as text than a sans-serif font like Arial.
- For online works, use a sanserif font for your body text. For reasons that have something to do with light, sans-serif fonts read more easily on current computer screens.
- If you want to use more than one font family, use (for a printed application) a serif font for your body text and a sanserif font for display or non-body text applications (e.g., chapter headings, subheadings, and the like). This works because serif and sans-serif fonts are so different from each other that your choice will look deliberate. On the other hand, if you try to combine serif (or sans-serif) fonts from different families, it will look like you don't know what you are doing.
- In general, you don't want too many font families in your book. For most purposes, two font families are plenty. You can get more than enough variety from variations in style (i.e., Roman, Italic, Bold, Bold Italic, Large Caps, Small Caps, Underscoring, and the like). The Publishing Pro, LLC
Friday, January 11, 2008
We've all heard: Recycle paper and save the trees. But according to James
Wetzel, a professor of environmental economics at Virginia Commonwealth
University, the end result of all that recycling is fewer acres of timberland,
not more. More than one-third of paper pulp now comes from recycled sources.
"Alas, one result is a decrease in demand for pulpwood -- thus the price of
timberland falls," Wetzel says. If timber companies sell fewer trees for paper,
they find more-profitable things to do with the land, like sell it to
"The road to hell is paved with good intentions," Wetzel says. "If you want
people to plant more trees, they need a reason. In 30 to 50 years, they will
harvest those trees."
Shredded paper may not make it into recycled paper, anyway. Anca Novacovici,
founder of Eco-Coach, says, "Shredded paper cannot be recycled with regular paper because the fibers are cut short. Therefore it is demoted to a lower-grade material."
To me, it still makes sense to recycle paper when you can because it saves (maybe) some energy. It just doesn't save the forests, so don't lose sleep over printing your book when recycled paper isn't practical.--The Publishing Pro, LLC