Monday, February 21, 2005

How Many Can You Sell?

First Things First: Usually, the first thing would-be self-publishers want to know is how much it will cost to produce their book. This is not a bad question to ask; you'll have to figure this out sooner or later. Before you get to that question, though, you should answer a more important question; namely, how many books can you sell (or otherwise distribute)? The answer to this question, however tentative, will determine how many books you should print and, therefore, help you determine what your project will cost. The good news for self-publishers is that you do not need to sell a thousands of books to make your project work. In our average well planned project, authors can "break-even" (recoup their out-of-pocket investment) when they sell around 200 books. And they are doing so. If you need to break even or make a profit and you can't imagine yourself selling at least 200 books, you might want to rethink your project. The Publishing Pro, LLC

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