Tuesday, February 14, 2006
Don't Discount Amazon Advantage!
Reselling That Works: The Publishing Pro, LLC, does not encourage most micro-publishers to play the bookstore game. (We'll explain why in a separate post.) However, one "bookstore" that can work for the micro-publisher is Amazon through its "Advantage" program. While Amazon takes a steep 55 percent discount and makes you pay the shipping in its Advantage program, they treat you well otherwise. Your first advantage is just being there. Thanks to the wonders of search engines--the Internet's in general and Amazon's in particular--this is one place where customers can find your book and order it with a credit card. Your second advantage is that Amazon is conservative about ordering books to put into its inventory. (In the beginning, when they order in onesies and twosies, this will feel irritating and expensive. But trust the process--it's a good business practice all around.) Third, they pay you immediately, depositing your share right into your bank account if you want. That's really nice, a huge advantage over other distribution systems. Don't rely on Amazon Advantage to make your project works--Amazon may not even accept your book--but it's worth applying for as a nice supplement to whatever else you're doing. You will need an ISBN #, a bar code, and a suggested retail price that takes into account the discount. The Publishing Pro, LLC