Thursday, April 20, 2006

Is Print-On-Demand a Good Way to Go?

Not If You Plan to Be Successful: "Print on Demand" (POD) is a new technology provided by vendors who store your book digitally and print off copies as they are ordered, one at a time if necessary. It's a nice technology that can reduce your risk, but it also reduces your chance of making money or recouping your investment. If you're a first-time novelist determined to get into print and haven't the slightest inclination to sell your book, even to your friends, it might be the way to go. On the other hand, if you've got a business reason for publishing your book, it's a dud. We especially dislike the illusion that you're getting some kind of marketing effort when you work with a POD. Rather than running my mouth about, I'll just send you over to Ron Pramschufer's Publishing Basics blog for more than you every wanted to know about the subject. The Publishing Pro, LLC.

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