- In tough times, people want help. In fact, they are desperate for it. If you've got something to say that will change their lives, say it now--when your audience is most interested in listening.
- In tough times, you have to be better. You can't be lazy. You must be focused. You have to know your audience, know what they need, and know how you can meet that need. In tough times, you are more likely to produce a great book.
- In tough times, your book can be the difference in your business, ministry, or work. The right book builds your credibility and your brand, gets you more business, makes you desirable as a speaker, and is a profit center in its own right. The right book may even make you attractive to an employer.
- In any times, publishing a book--if you do it right--is low risk. Nowadays, you don't have to dump your money into inventory. You can print as you go. Moreover, you can adjust on the fly.
Sunday, December 21, 2008
In Tough Times, Publish.
... Or perish: The old expression from academia applies in the business world today. Even though the world seems to be constricting, this is a good time to publish. In fact, publishing may be the difference between your success and failure. Here's why: