Anthologies Can Be a Good Way to Go ...

... but they are a complication: I have a couple of clients who are thinking seriously about putting together an anthology. This can be an exciting approach because instead of one author you have 10, 15, 20 or however many contributors you've enticed into the project. These contributors can wind up being both author-promoters of the work and buyers of (multiple copies of) the book.

That's the good news. The bad news is that working with multiple contributors increases the administrative complexity of the project, and that complexity will fall on your shoulders. You've gone from "self-publisher" to "publisher" and "editor." You've graduated into the world of herding cats.

You'll save yourself a world of hurt if you make your contributors sign a simple contract, specifying the following:

• The nature of the book: Provide the working title, a description of the reader, what you are trying to do for the reader and how you are changing your reader's life.
• Their task: Tell them how many words you want, when you want it, and in what format. You might give them questions to address in their work, a working title for their chapter, or other suggestions. You might ask for a bio and photo to be used in the book.
• The editing process: Tell them if and when they will be able to see copyedited copies of their work. It is reasonable to show them a copyedited manuscript, though you may not want to give them the absolute right to approve changes. Generally, you should not promise to show contributors a copy of the page proofs.
  
• Your rights, their rights: Tell them what rights you are buying. It's simplest to buy all rights, but it's friendlier to buy limited rights. This may mean just the right to use their contribution in the book, or on your website, or your blog. In any case, you need to be clear. Your contributors must also warrant that what they write belongs to them and has not come from any other source without permission.
• Their compensation: Spell out whether they are doing the work gratis or being paid in some fashion. Compensation could include money, books, or something else. For small publishing operations, it is reasonable to ask contributors to do the work gratis (especially for limited rights) and perhaps to offer them a copy of the book.
• Their discount: You want your contributors to order books from you, so give them an incentive. For example, the right to buy books from you at 50% off.

This will help keep you out of trouble, especially with your friends. The Publishing Pro, LLC

Consider Selling Ads in Your Book.

Sometimes it makes cents: Scott Mares, author of The Complete Book of Cyclocross, sold ads in his first edition and sold more for his second edition (just now available). The ads make sense in his book. They add credibility, a sense of participation by cycling vendors, and value to the book for readers. Oh, and they helped fund some of his upfront costs.

You don't see this as a rule because sometimes ads aren't appropriate or just aren't available. However, if ads make sense for your project, be sure you do the following. Have your advertisers sign a simple contract, specifying the following:

• Ad specs: size; color; bleeds available or not; position. you promised any.
• Artwork specs: file format and size and deadline
  
• Cost: free, or specific $$s, or barter for goods, services, or other concessions. Specify the limits (e.g., for the life of the edition, for so many books sold, etc.), when payment is due, and any extra charges that apply (e.g., design charges if you have to create the ad for them)

You may be tempted to make these arrangements on a handshake, but getting everything in writing will clarify expectations and help keep you out of trouble. The Publishing Pro, LLC

How Do You Protect Your Copyright ...

... when you are using a pen name? A would-be author emailed this question to me. The answer is fairly simple: You register your copyright with the U.S. Copyright Office, in which case you identify both your pen name and your real name. However, using a pseudonym makes it exponentially harder for you to market your book, so you'd better have a good reason for going that route. Click here for some discussion on reasons why you might--or might not--want to use a pen name. The Publishing Pro, LLC