You're an Author? You're an Expert.

So do something about it: Join HARO (help-a-reporter-online), a free service that emails you summaries of what reporters are working on and what experts they want to interview.  They email a long list of summaries three times a day, so be prepared to clean your inbox. Also, make sure your service isn't treating the dispatches as Spam, as Gmail did for me. Thanks to The Smashwords Book Marketing Guide for the tip. Even if that's all that were the only tip in it, it would qualify as a "best buy." (It's a free download.)--The Publishing Pro..