Marketing Tip: How to Leverage Family and Friends

A Little Help:The email below caught my attention for two reasons: First, it comes from a family member. Second, even though it plays the charity card ("Help my strugging son-in-law artist..."), it includes some practical advice to recipients about how they can help the author sell books on Amazon (even with a bad review). 

My son-in-law, Aaron Michael Ritchey, has his debut novel coming out! THE NEVER PRAYER will be published by Crescent Moon Press on Thursday, March 29th.

Aaron has spent the past few years working on it, but he's been writing all of his life. This is a dream come true!

His novel is a young adult, paranormal romance that explores the age old battle between good and evil. This time things take an interesting turn when an atheist angel has to battle a faithful demon for the soul of a girl. She must discover who is the angel and who is the demon in time to save herself and her small town. It's similar to Twilight, but with more grit and heart.

Here’s how you can help. We are doing a special Amazon event on the night of Friday, March 30, 2012. So if you plan on buying the book and supporting his dream, please do so after 7 PM Eastern on March 30, 2012. The more people who buy it during that time, the better chance he has of breaking into the Amazon bestsellers list. It’s $14.99 for a paperback, less for the electronic version. Just go to [Amazon] ...

Also, if you read it, please leave a review! These days, the more reviews you have, good or bad, means the difference between success and failure for a book! We appreciate your support. Help us make the world a better place. Support my struggling son-in-law artist!

Also of note: See what the author does on his website on the page entitled "The 12 Steps." And ... his book signing is at a bar and grill. I'm seeing more of this as bookstores disappear. The Publishing Pro