Your Target Market: Bigger Is Not Better.

From CreateSpace: I've been telling authors not to aim for the big, broad market for years. It's good to see CreateSpace carrying the message.

Many writers make the mistake of thinking that bigger is better when it comes to defining a book's target audience. Logically, it seems to make sense: they want to sell as many books as they can, so they want to find the biggest pool of people to market to. That line of thinking is all about the numbers; the bigger the number, the bigger the opportunity to succeed. So the author designs a generic strategy in order to appeal to as many people as possible. They believe that if a potential reader is simply made aware of their book, then surely they'll take a chance and buy it. Read more.

On-demand printers (like CreateSpace) and ebook distributors (like Kindle) make targeting a narrow well-defined audience even more effective. The Publishing Pro.