Marketing Tip: Start Yesterday.

This blog headline from Guy Kawasaki got my attention: "10 Social Media Tips for Authors." Below is the first of the tips. Follow the link to see the others. Also worth noting is his reference in the introduction to "artisanal publishers" (aka self-publishers).

You must make progress along two fronts at the same time: writing your book and building your marketing platform. You cannot wait until you’re done writing, because a platform takes nine months to a year to build. Ideally, you started building your platform before you even began to write your book.

—The Publishing Pro