Wednesday, July 17, 2013

An Entrepeneur's Most Important Tool

Self-Delusion: This surprising article from A.J. Jacobs (author, lecturer, and editor-at-large of Esquire) came to me via LinkedIn:
It’s one of the greatest inventions in human history. Right up there with the wheel, the steam engine and the waffle maker. I’m talking about self-delusion.
I don’t mean damaging self-delusion (and certainly, too much can lead to disaster). I’m talking about constructive, healthy self-delusion, which is absolutely crucial to building a business.

As an author, I rely on self-delusion ..."

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