Wednesday, July 17, 2013

Radio Interview 101

Which stations to choose? Many of my customers want to promote their books and ask me if I know someone who can help them. I usually tell them "No, you have to promote your book yourself." Paying someone to do your publicity is an easy way to squander your funds. An exception, sometimes, is finding someone who can get you interviews on radio stations. Why? Because doing radio interviews, once you know how, is one of the few publicity gambits that has a direct impact on book sales. Bryan Farrish Radio Promotion specializes in this task and is worth a look. If you want to spend money on marketing, this is one area where you might not be wasting it.

In the meantime, you can read one of Mr. Farrish's articles:
What elements affect the choice of radio stations when approaching them for interviews? There are over 13,000 radio stations in the U.S. and Canada... you can't target them all, so how do you narrow the list?

First, let's make clear that there are two separate schools of radio publicity... First is the "shotgun" campaign, whereby you fax/mail/email every station in existence and then wait for replies. 
 Read more ...

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