Monday, August 15, 2005
Increase Your Orders: If you're publishing your own book, especially if you have more than one, you might invest in a shopping cart along with a credit-card merchant account. For years, we've used and been satisfied with the shopping cart provided by http://www.securenetshop.com/. You'll pay a around $300 a year, depending on how your billing arrangements, but it's relatively simple to set up, has a merchant gateway (so you can add automatic credit- card processing if you want), has great flexibility, and has been trouble free. Some ISPs, like http://www.crystaltech.com/, are now providing shopping carts as part of their webhosting service. We haven't tried it, but because it works at no added cost, it's worth a look. As an alternative, if you get your book produced by The Publishing Pro, LLC, you can have a free web page with a shopping cart link and we'll ship the book for you for a regular trade discount (20%). You can get more extensive--and pricier--services from various On-Demand Publisher/Printers.