- How will you change the lives of your readers and your buyers?
On the other hand, suppose you can say with confidence that your book is going to change a child's life, and here's how. And suppose you can say that your book is going to change your buyer's life, and here's how. You have just determined that your book is important—even necessary—to others. This is your version of the "elevator speech," your thirty-second explanation of what you are all about.—The Publishing Pro.