Does Your Book Proposal Have Curb Appeal?

It better have: I just read a post on msn.com that suggested prospective home buyers form an opinion on a home in 15 seconds--before they even go inside. That's the power of curb appeal. Your book proposal needs "curb appeal" as well. That's why I recommend concise on-the-point proposals. You have 15 seconds to impress an editor. Think you have more? Think again. The Publishing Pro.